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Tom Sadler and Associates Logo
  • Writer's pictureTom Sadler

Which Social Media Platforms Are Right For Your Company?

Social Media has fully integrated itself into modern marketing, but with so many platforms it can become complicated to keep up with them all. Narrowing down the number of pages you create will really allow you to focus in on your efforts. So which platform is best for your company?

Social Media has taken the world by storm and created a space for companies to build trust, create transparency, and develop relationships with their clients. So many platforms have been developed over the years, and they all have their pros and cons when it comes to business. The top 5 social media platforms overall are Facebook, Twitter, LinkedIn, Instagram, and, Pinterest. Each business is individual and will have their own benefits when it comes to the platforms that will work best for them. Let's take a dive into some of these benefits.


“Facebook is the Yellowpages of today. If your business doesn't have a page then you might be viewed as irrelevant”

Not only has Facebook been around the longest, but it has also created the standard for social media. No matter the industry you are in, financial services, ecommerce, retail, gaming, entertainment, media, telecom, technology, consumer goods, real estate, or automotive businesses, there is an audience for you on Facebook.

Facebook differentiates people and businesses through business pages. Facebook pages open up many doors for businesses that personal profiles do not. This includes boosting posts and promoting your page to build your audience. Advertising through Facebook is cost-effective and allows you to target your audience using their advertisement tools.

Tip-Join Facebook Groups using your business profile to interact with large groups that are potentially in your targeted market


Twitter is fast-paced and stays on top of the trends. Big-name brands thrive on Twitter because of the ease of interacting with their audience. If you are in the entertainment, sports, politics, marketing, or any other related business, you can be extremely successful with Twitter. Customer Service through twitter is becoming more and more normal.

If you choose to use Twitter, make sure your company has a strong and consistent voice. This is how your audience will be able to identify you even if it is just through text. Make sure your brand has a personality if you want to compete with the top-dogs of Twitter.


If you are a B2B Business then you better be on LinkedIn. Known to be one of the most professional platforms, LinkedIn connects the elite with other decision-makers. This isn't the platform to post what you had for lunch, but instead, post the business opportunities you possess.

From hiring your next employee to finding new leads, LinkedIn functions to fit the needs of the B2B landscape. Although it doesn't have all the flashy bells and whistle that other platforms may have, it does have the potential to expand your audience with valuable new clients and inform your current clients on industry-specific. topics


Instagram or your next portfolio site? Although a younger platform, Instagram has shown its strengths in the world of business. If you have a product or project to showcase then this is your platform. Your goal on Instagram should be to stop the scroll. Create visually appealing posts that motivate your audience to take the next step.

Instagram stories allow you to post in real-time and allows you to see which followers are viewing. Although Instagram does have several posting restrictions such as photo size ratios and video lengths (IGTV will allow longer videos), it still allows users to showcase their work to large groups of people while creating low-cost ads.

If your target demographic is under 35, Instagram is a gold mine: 63% of users are between the ages of 18 to 34.


Pinterest is for the visual appeal and is all about the boards. Whether you make dream boards, future home boards, or DIY boards, Pinterest allows you to organize your thoughts and ideas through visual components.

If you have a predominantly female audience then this is the platform for you. 81% of Pinterest users are female, but the male audience is currently growing. Just make sure to link every post back to the specific product or service to create easy access for purchase. Just as easy as online shopping!

So What Platforms Should Your Company Be On?

As awful of an answer as it may be, it's really just up to you and your company. There are all types of people on every platform looking for all different types of products and services. To really answer the question you need to analyze your audience. Who are you trying to attract to your brand? Once you can answer this question then you can start a game plan for social media. Don't spread yourself too thin though. Start with one or two platforms and go from there. We usually recommend Facebook and Instagram. Really develop your voice and grow your audience. Once you find your footing with them then you can start to venture into other platforms taking your audience with you.

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