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Tom Sadler and Associates Logo
Tom Sadler and Associates Logo


Branding is an important step in creating a memorable business. Whether you are a new business or looking to rebrand your company, we would love to help you with your design guide. This will set you up for a  successful marketing strategy from the beginning. 

Hands holding a printed color palette and patterns

What is "Branding"?

Branding is when you create a unique identity for a product, service, company, or individual. This involves developing attributes, values, and perceptions that set the entity apart from its competitors and appeal to its target audience.

How does branding help my business?

Branding is an investment that can yield long-term benefits for your business. It helps shape how customers perceive and connect with your brand, ultimately driving customer acquisition, loyalty, and business growth. By strategically building and managing your brand, you can position your business for success in the marketplace.

What is an design guide?

A design guide is a document that outlines the visual and design elements of a brand. It serves as a reference and set of instructions for maintaining visual consistency across various brand communications.

Why do I need to brand?

Branding is more than just logos and slogans. It includes how your target audience perceives and engages with your brand. This leads to increased visibility, loyalty, and success.

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