How to Use Facebook Ads Manager and Business Manager: Advertising and Measurement Services Explained
Facebook Ads Manager and Facebook Business Manager Explained
Facebook Ads Manager and Facebook Business Manager are two different tools used for advertising and measurement on the social media platforms. Ads Manager is where you create and manage your ads, while Business Manager is a more comprehensive tool that allows you to manage your business' pages, roles, and assets.
In this blog post, we will explore the basics of Ads Manager and Business Manager so that you can understand how to use these tools for your business' advertising and measurement needs.
A quick note to add is that in 2022 Facebook went through a rebrand and re-named itself to have all social media platforms, like Instagram, under one umbrella term: Meta. So when we refer to the Facebook business manager, you can also search for Meta for Business and get similar search results. To clarify, Facebook is still the name of the social media platform, the name change to Meta was to establish a parent company.
Facebook Business Manager
First, let us start by explaining that in all cases the ad manager will be inside the Meta/Facebook business manager. If you have not already done so, you will need to set up a Business Manager account before you can begin using Ads Manager. You can do this by:
-Go to Business.Facebook.com
-Click "Create Account"
-Enter your business name, email, and country
-Select your business category and subcategory
-Follow the prompts to set up your Business Manager account
Once you have your business account set up with your page connected you can then start to set up business assets like pixels and ad accounts.
If you already have your business manager set up, you can easily navigate to the business manager by going to your Facebook page, looking under the home menu, and clicking on the 'Manage your Page and Instagram account together with Meta Business Suite' button to take you directly there.
What is Facebook Business Manager?
The Facebook Business Manager is a one-stop shop for managing all your business' Facebook assets and pages. With the Ads Manager being just one part of the tool, you can also use the Business Manager to:
-Manage multiple pages and permissions
-Add and remove page roles
-Create ad accounts
-Set up Facebook pixels
-Create and track conversions
-Generate insights about your page
-Publish and schedule content
-And much more!
Facebook Business Manager Assets to Add
When you first set up your business manager you may ask yourself what is necessary to add in order to get started. The assets you need to add will depend on your business needs but we recommend starting with these:
-people and assets.
Ad Accounts allow you to group together all of the Ads that you create for your business in one place. You can set up a new Ad Account by going to 'Business Settings' and then clicking on 'Ad Accounts'. From here, you will be able to create a new Ad Account and connect it to your Business Manager account.
Pages are the public-facing presence of your business on Facebook. You can add Pages to your Business Manager by going to 'Business Settings' and then clicking on 'Pages'. From here, you will be able to add existing Pages or create new ones.
Pixels are snippets of code that allow you to track the actions people take on your website. You can add Pixels to your Business Manager by going to 'Business Settings' and then clicking on 'Pixels'. From here, you will be able to create a new Pixel or connect an existing one.
Product Catalogs are used to showcase products in Ads. You can add a Product Catalog to your Business Manager by going to 'Business Settings' and then clicking on 'Product Catalogs'. From here, you will be able to create a new Product Catalog or connect an existing one.
People and assets are the people who have access to your Business Manager account and the assets within it. You can add people and assets to your Business Manager by going to 'Business Settings' and then clicking on 'People and Assets'. From here, you will be able to add people or connect existing ones.
Facebook Ads Manager
Once you decide to start runnings ads, you may wonder: " what and where is the ad manager?". Let's get started with the "where" part first. Facebook wants your money, so not surprisingly, you can get there a few different ways.
Where is the Facebook Ads Manager?
First, you must have an ad account set up. Once you have set up your ad account, you will be able to access Ads Manager by clicking on the 'Create Ad' button in the top right-hand corner of your screen. This will take you to the Ads Manager tool where you can begin creating your ad. Ads Manager allows you to create both image and video ads, as well as boosted posts.
If you want to get Ads Manager without going through your Ads account, you can also find it by clicking on the 'all tools' button on the left-hand side of the business suite, and finding it under 'advertise'
Oftentimes you can find the Ads manager in the left corner of your Facebook feed.
If in doubt, you can also always just go to Facebook and search for 'Ads Manager'!
What Can You Do in Facebook Ads Manager?
Now that we know where Ads Manager is and how to get there, let's take a look at what you can do once you're there. Ads Manager is a tool that allows you to create, manage, and track your Ads.
When you first log in, you will be taken to the 'Ads Manager' tab. This is where you will be able to see all of the Ads that you have created, as well as create new Ads. To create a new Ad, simply click on the 'Create Ad' button in the top right-hand corner of your screen. There you will be taken through the process of starting an ad campaign, where you can choose your objectives and create compelling creatives and copy to bring in new customers.
Facebook Ads Manager and Business Manager Further Explained
We've covered most of the basics of Ads Manager and Business Manager, so let's explore a few more of the features of each tool.
-The Business Manager page is divided into five sections: Home, Pages, Ads, Insights, and Settings.
-The Home section is where you can see an overview of your business' performance.
-The Pages section is where you can manage your business' pages.
-The Ads section is where you can create and manage your ads.
-The Insights section is where you can see insights about your business, such as page views and post engagement.
-The Settings section is where you can change your Business Manager settings.
-And other various settings!
-The Ads Manager page is divided into three sections: Campaigns, Ads, and Results.
-The Campaigns section is where you can create and edit your ad campaigns.
-The Ads section is where you can create and edit your individual ads.
-The Results section is where you can see how your ads are performing.
-You can also use the Ads Manager page to create custom audiences, set up conversion tracking, and create Lookalike Audiences.
Facebook Business Manager and Facebook Ads Manager Conclusion
In conclusion, Facebook Business Manager is your one-stop shop for all Meta/Facebook-related assets. The Business Suite houses all of your Facebook marketing tools like Instagram/Facebook pages and ad accounts. There you can assign roles like 'employee' or 'admin' to different members of your team and collect data from Facebook Advertising. It is also in the Facebook business manager that you can access the ads manager to run Facebook ads.
Ads Manager and Business Manager are just two of the many tools that Facebook offers to businesses. If you're looking to advertise on Facebook, and need help setting up the various accounts and pages, Tom Sadler and Associates can help you out!