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  • Regan H.

SEO In Wix: What it is and Why You Need It

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Wix SEO and Getting Found on Search Engines

Do you have a Wix website? If so, then you need to know about Wix SEO. Wix websites are great for small businesses and entrepreneurs who want an easy way to create a website.

However, as a hosted platform, it's not as easy to become search engine friendly as other platforms such as WordPress. This is because while you have options to tweak certain things in Wordpress, Wix will automatically do most of it for you.

That's where Wix SEO really comes in. Wix SEO is a set of tools and techniques that you can use to improve your website's ranking on Google and other search engines.

We have seen multiple Wix websites get ranked on the first page of many search engine results. In this article, we will explain what Wix SEO is, and why you need it!

What is Wix and is Wix Free?

mobile device user has wix website homescreen up

Wix is a web development platform that allows users to create HTML websites and mobile sites. Wix takes care of all the technical aspects of website development and provides a user-friendly platform that makes it easy to create and edit your website.

Wix is free to use, but it also offers paid plans with more features and storage. There are a lot of great benefits that come with using a website builder like Wix, and if you need a basic website they offer a way for you to create a site at no cost.

phone user looks at how to create a free Wix website

However, if you're going in with the intention of immediately creating an eCommerce site, or an event site, buying a premium plan is your only option. You also are only able to complete some advanced SEO options with a premium plan.

Another thing to keep in mind is if you don't want your website to end in you will have to buy a domain. Wix will give you a free domain for a year if you buy one of their premium plans, but it will renew at the Wix standard rate which is around $15/year.

Even more, If you're looking to save some money, Wix also offers a discount if you buy their annual premium plan. The annual premium plan costs $96/year and includes all the features of the monthly premium plan plus unlimited storage and bandwidth.

Buying a Domain on Wix

If you want to purchase a domain from Wix, the process is pretty simple. When starting the entire process from the beginning you will start by going to and clicking on "Get started" in the top right-hand corner. From there, Wix will take you through a series of steps to help you create your website.

Once you get to the part where you choose your template, Wix will ask you to choose a domain. You can either buy a new domain or use one that you already own.

If you decide to buy a new domain, Wix will give you a list of available domains based on the keywords you enter. Once you find one that you like, just click "Buy" and Wix will take care of the rest.

If you already have a domain, just select "I have my own domain" and enter the URL. Wix will then walk you through the process of connecting your domain to their platform.

Cost of a Domain

list of the 5 top domain registrars
Domain Registrar

The cost of buying a domain isn't fixed on a set price. Often domain prices can be based on the popularity of certain keywords or how new the domain is.

The price Wix pays for domains isn't too different from what you would find if you were to search for the same domain on GoDaddy or another domain registrar.

However, Wix does include some features that other registrars might charge for such as private registration, two-year registration, and domain locking.

computer screen of a Wix screen promoting you to build your unique online presence
Wix Website

What is SEO?

Web designers, web developers, and marketers, in general, are having to constantly think about SEO. But what does SEO stands for? SEO stands for Search Engine Optimization.

It is the practice of optimizing a website for Google and other major search engines. The goal of SEO is to improve your website's visibility in organic or unpaid search results.

list of easy things you can do for SEO in Wix
SEO in Wix Abilities

What can Wix's SEO Do?

  • Help you get found on Google and other major search engines

  • Improve your website's visibility in organic or unpaid search results

  • Increase traffic to your website

  • Help you rank higher in search results

  • Drive more leads and sales from your website

What is Wix SEO?

Wix SEO is a set of tools and techniques that you can use to improve your website's ranking on Google and other search engines. Wix websites are not as search engine friendly as other platforms such as WordPress. However, with Wix SEO, you can improve your website's ranking and get found by more potential customers.

Wix SEO is important because it helps your website to be found by potential customers and reach a wider audience.

Two main ways that you can improve your website's ranking on Google and other search engines:

- SEO Wiz: Wix provides a set of tools called Wix SEO Wiz. With the Wiz, you can enter the keywords you want to rank for and it will create a customized plan for improving your website's ranking.

- Advanced SEO: You can also do advanced SEO techniques such as adding structured data markups or optimizing your site to target your audience and drive traffic.

Wix SEO Wiz and Get Found on Google

computer shows Wix SEO tools screen as someone clicks around on the mouse
Wix SEO Tools

Wix SEO Wiz is an AI-powered assistant that helps users with their website's SEO. It provides users with a step-by-step plan to improve their website's SEO, and it offers tips and advice on how to improve each section.

Wix SEO Wiz is a great tool for users who are new to SEO, or for users who want to improve their website's ranking but don't know where to start.

To use SEO Wiz, just go to and click "Get started." From there, Wix will take you through a series of steps to help you create your website.

computer screen showing the SEO Wiz checklist and suggestions

Once you get to the part where you choose your template, Wix will ask you if you want to use Wix SEO Wiz. Just click "Yes" and Wix will take you through the process.

When you're in Wix and need to get back to the SEO Wiz, you will find it under Marketing Integrations, and then, Get Found On Google.

computer shows screen of what it looks like in a Wix blog trying to complete SEO
Advanced SEO Blog Options

SEO Settings Details

Wix will give you many helpful insights like keyword strength, and make sure you complete meta descriptions on each page. Wix will also provide you with a sitemap to submit. Wix SEO Wiz is available in both the paid and free versions of Wix.

While the SEO Wiz and other Wix SEO tools can be helpful, it's important to note that it is not a magic bullet. You still need to put in the work to improve your website's ranking. Some of that work is Advanced SEO like structured data mark-ups or simply optimizing your site to target your audience and drive traffic.

Why You Hear Wix Websites Aren’t Fully Optimized For Google

When Wix websites are created, they aren’t automatically set up in a way that will be favored by Google. Wix sites were not originally built with SEO in mind from the start, which can hurt your website’s ranking. However in the past few years Wix has done a great job of changing that. Including adding the Wiz.

Wix also doesn’t give you as much control over your website’s code and structure, which means it can be more difficult to optimize your website for Google. All of this can be changed with small tweaks and learning the proper tricks.

Wix also uses Flash built on a platform that Wix controls. This means Wix can change how their websites look at any time, without notice to the people who have created sites on their platform. While this might not seem like a big deal, it can be an inconvenience to some.

How To Fully Optimize Your Wix Site For Google

a list of top actions you can complete to have better SEO
Top SEO Tricks from Tom Sadler and Associates

Now that we've covered most of the basics of Wix SEO, let's get into how you can optimize your Wix website for Google.

There are a few things you can do to make sure your Wix site is as search engine friendly as possible:

  • Use keyword-rich titles and descriptions

  • Use keyword-rich text in your content

  • Optimize your images alt text with keywords

  • Add new content regularly

  • Promote your website on social media

Title Tags and Meta Descriptions

Title tags and meta descriptions are two important elements of SEO. Title tags appear in the search results, and meta descriptions give people a brief overview of what they are viewing when they click.

Advanced SEO

Advanced SEO can get somewhat complicated for beginners which is why Wix has an option to hire a Wix partner to help. Wix partners are SEO experts and can help you with things like structured data mark-ups and more.

example of what structured data markup settings look like in Wix

If you want to handle it on your own two things to start with are structured date mark-ups and meta keywords on each page. Wix also has a helpful blog post on its site that covers some of the basics of advanced SEO.

Structured Data Markup

Structured data markup is code that you can add to your website to help search engines understand your content better. These structured data mark-ups can be aimed at local business locations or specific blog topics. Wix partners can help you add this code to your website.

Meta Keywords

example of what meta keyword settings look like in Wix

Meta keywords are another way to help search engines understand your website's content. They are similar to tags on a blog post, and you can add them in the Wix edit or in blog advanced SEO settings.

To find the meta keywords section, click on "Pages" in the left-hand menu, then select the page you want to edit. In the editor, click "SEO" in the top menu. From there, you can add your meta keywords.

Just remember to not stuff them with too many keywords as this can actually hurt your ranking.

If you want to take your website to the next level, consider hiring a Wix partner to help you with advanced SEO.

Tom Sadler and Associates Blog Post

Industry-Related Blog Posts

Blogs can be a great way to engage and connect with your audience. Not only that but it also has the benefit of updating your website with new keyword-rich content. This can boost your website SEO greatly. Wix has a built-in blog feature that makes it easy to create and manage your blog posts.

SEO tips for writing a blog post in Wix
Blog Writing SEO

When creating blog posts, be sure to:

  • Write up-to-date relevant content for your industry

  • Use keyword heavy text and include related keywords

  • Optimize your H1, H2, and H3 headings

  • Include interesting and related Images

By following these tips, you can help improve your Wix website ranking on Google and other search engines. Just remember that it takes time and effort to see results.

mobile versions on Wix are SEO friendly
Tom Sadler and Associates Website

Mobile Version

Wix automatically updates the mobile version of your SEO optimization when you complete the desktop version. Ways to improve your mobile SEO are to ensure all elements are lined up and sized correctly on the mobile screen and to make sure your site speed isn't too slow.

Find a Wix Partner

If you're looking for a Wix partner then look no further! We are proud to have contributed to over 200 websites built on Wix and are proud to be a Wix partner.

General Tips for Wix Websites

Wix offers many helpful tools to build up your online business to a professional scale. With certain Wix tools, you can manage your clients bookings and payments, create a menu and take orders, and use analytics to help target the right customers.

person is looking to see if their Google Analytics in connected to their marketing integrations in Wix
Google Analytics in Marketing Integrations

Google Analytics

This is a Google app that you can add to your website to track your traffic. This will give you an idea of how people are finding your website and what pages they're looking at. Google Analytics can be a tool for search engine optimization as it can help you see what keywords people are using to find your website.

Google Search Console

screen of Wix showing what the custom code screen looks like.
Wix Custom Code

Google Search Console is another Google app that can be added to your Wix website. This app will help you track your website's performance on Google and certain issues that may arise on any page. These can be broken links, crawling errors, and mobile-friendly issues.

You can also use Google Search Console and Analytics to identify trending topics for blog posts and much more. Both Google Analytics and Google Search Console are free to add but require you to use the custom code feature.

computer user looks at the new activity screen on Wix
Wix Activity

Wix Activity

Google Analytics can be essential for understanding how people interact with your website, but with Wix's recent Activity update, it's proven to be useful as well.

The Activity tab can help you identify your latest website trends by pointing out opportunities, trends, and notices.

XML Sitemap

A sitemap helps Google understand the structure of your website and find all of the pages on it. Wix automatically generates a sitemap for you, but you can also edit it to include additional pages or remove ones that you don't want Google to index.

Wix SEO Tools and Why You Need It Conclusion

In conclusion, Wix is a fantastic website builder that allows you to explore several design themes while giving the user design control with flexible grids and custom image options.

Wix's SEO Tools and other benefits are comparable to other website hosting and building platforms. Wix's SEO tools also help you complete basic on-page SEO actions easily. It's important to do as much SEO to your website regardless of the website builder platform because it helps you get found by potential customers.

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Tom Sadler and Associates Website

For all of your online Marketing needs contact Tom Sadler and Associates! We are proud to be Wix partners and would love to help you. Contact us to get started:

For more Business tips/online marketing guidance check out the rest of our blog posts.

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