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  • Writer's pictureTom Sadler

SEO 101: The Ultimate Guide to Getting Found On Google

Updated: Oct 16, 2023


Woman in white blouse and yellow pants holding a tablet with white bold words to the right of her saying "SEO 101". Below is a search bar with words inside "the ultimate guide to getting found on google".
SEO 101: The ultimate guide to getting found on google.

With so much competition out there, ensuring potential customers can find your website

is more important than ever. But where do you start? This article will cover SEO basics

(Search Engine Optimization) and how to use it to get found on Google. Whether you are

a beginner or an experienced marketer, this guide will take you through SEO from start

to finish and help you maximize your visibility online.


What is SEO?

SEO generally involves improving the quality and quantity of website traffic and the

visibility of a site in search engine results pages. By making small changes to on-page

elements like titles, metatags, and anchor text, as well as developing off-page SEO

tactics like link building and content marketing, website owners can significantly improve

their site's visibility and organic reach.


Many different factors contribute to a successful SEO strategy, but some of the most

important include:

  • Creating high-quality content that is relevant to your target audience

  • Optimizing your website for specific keywords

  • Building links from other websites

  • Promoting your website through social media

  • Measuring and analyzing your SEO efforts regularly


How Does Google Rank Websites?

Woman to with pink striped shirt and jeans holding a laptop. To the left of her bold white letters that say "How does google rank websites?"  with a white bar chart below.
How does google rank websites?

Google uses a variety of factors to rank websites in its search engine results pages

(SERPs). These include on-page factors like site structure, content, and Meta tags and

off-page factors like inbound links and social signals.


On-page SEO is the process of optimizing a website for Google's algorithm. This

includes optimizing your website's title tags, meta descriptions, header tags, images,

and other elements.


Off-page SEO is building backlinks to your website from other high-quality websites.

Backlinks are one of Google's most important ranking factors, so building links from

relevant and authoritative websites is essential.


SEO is a complex and ever-changing field, but by following these best practices, you

can ensure that your website is well-optimized for Google's search algorithm and has a

good chance of ranking high in SERPs.


Benefits of Search Engine Optimization


SEO can be a very effective tool for finding your website by potential customers. Here

are some of the benefits of SEO:


1. Increased Traffic - One of the main benefits of SEO is that it can help increase

the amount of traffic your website receives. Because when your website ranks

higher in search engine results pages (SERPs), it is more likely to be seen and

clicked on by users.


2. Improved Rankings - Another benefit of SEO is improved rankings in SERPs,

and your website will receive more traffic and rank higher for relevant keywords

and phrases, giving you a competitive edge and helping you attract even more

visitors.


3. Greater Visibility - SEO can also help to make your website more visible overall.

This increased visibility can increase brand awareness and recognition, increasing traffic and sales.


4. Cost-Effective - SEO is a cost-effective way to market your website as it does not

require paying for advertising space as traditional marketing methods do. Instead, you invest time and effort into optimizing your site, which can save you money in the long run.


Keyword Research

Young man with a denim button up layered over a white t-shirt holding a backpack. Above him is a google search bar with the words "Keyword Research" in it.
Keyword Research

Before you can optimize your website for Google (or any other search engine), you

need to know what keywords you want to target. This process is called keyword

research, one of the most important aspects of SEO.


There are a few different ways to do keyword research, but the best way is to use a tool

like Google Keyword Planner. This tool will help you find keywords relevant to your

business that people are searching for.


Once you have a list of keywords, you can start optimizing your website for Google.

This process includes adding those keywords to your website content, titles, and meta

tags.


On-Page Optimization


Assuming you've already laid the groundwork by choosing great keywords (if not, check

out our guide on keyword research), it's time to start optimizing your website for those

keywords. On-page optimization ensures your website and its content are as search-

engine-friendly as possible, ensuring that your pages are technically sound, have

unique and relevant titles and meta descriptions, and are well-linked internally and

externally.


While there is no guarantee that following all of these tips will get your website to the top

of the search results, doing so will certainly give you a better chance than if you ignored

them altogether. So let's get started!


Off-Page Optimization


Off-page optimization is about making your website more visible and attractive to search

engines by optimizing your website's content, structure, and design and building links to

your website from other websites.


Content Optimization

Girl in yellow sweater holding phone that has the words "make sure your content is high quality and informative...".
Make sure your content is high-quality and informative.

When it comes to optimizing your website's content, there are a few key things to keep in mind:


Use keyword-rich titles and descriptions: Choose titles and descriptions that accurately reflect your page's topic, and include relevant keywords you want to rank for.


Make sure your content is high-quality and informative: Write exciting and informative

content, and make sure it is free of spelling and grammatical errors. Google prefers

longer articles (over 300 words), so aim for at least this amount when creating new

content.


Include images and videos: Adding them to your pages can make them more visually appealing and engaging. These can also be optimized with keywords to help improve your chances of ranking in image search results.


Structure Optimization


How your pages are structured also affects how easy it is for search engines to crawl

and index. Some things to keep in mind when optimizing your page structure include:


Young man in plaid button down layered over a white shirt looking at a cell phont. Next to him are words that say "Use descriptive URLs: Include keywords in your URLs where possible, but make sure they accurately describe the page’s content..."
Use descriptive URLs
  • Use descriptive URLs: Include keywords where possible, but ensure they accurately describe the page's content. Avoid using long, complicated URLs with unnecessary characters.

  • Use proper heading.


Measuring SEO Success

Woman in yellow t-shirt and jeans holding a phone smiling. Next to her are white bold letters saying "Measuring SEO Sucess"
Measuring SEO Success

Measuring SEO success is essential to know whether the SEO strategies are effective.

There are several ways to measure SEO success, including:


1. Measuring traffic – This can be done using Google Analytics or other similar

tools. You can calculate your traffic by the number of visitors, page views, and

unique visitors.

2. Measuring conversion rates – This refers to the percentage of visitors who take

a desired action, such as signing up for a newsletter or purchasing. People can

track conversion rates using Google Analytics or other similar tools.

3. Measuring organic search rankings – This refers to the position of a website's

pages in Google's search results. You can track your results using Google

Search Console or other similar tools.

4. Measuring social media engagement – This can be done by tracking likes,

shares, and comments on social media posts. You can track engagements by

using Hootsuite Insights or Sprout Social Insights.

5. Measuring lead generation – This refers to the number of leads generated from a

website, typically through contact or sign-up forms. You can track lead

generation using marketing automation software such as HubSpot or Pardot.


Alternatives to Search Engines


1. Pay-Per-Click (PPC) Advertising: PPC is a form of online advertising where you

pay to place your ad on a search engine or website. When someone clicks on

your ad, you pay the agreed-upon amount. PPC can be an effective way to get

your website in front of people already searching for your offer.

2. Social Media Marketing: Social media platforms like Facebook, Twitter, and

LinkedIn are great places to connect with potential and current customers. You

can share valuable content, engage in conversations, and build relationships that

may lead to more business.

3. Email Marketing: Email marketing involves sending targeted messages to

subscribers who have opted-in to receive your emails. Email marketing is a great

way to keep your business top-of-mind and encourage customers and prospects

to visit your website or act on your latest offer.

4. Content Marketing: Content marketing is about creating and sharing valuable content that solves problems or answers questions for your target audience. A well-executed content marketing strategy can help you attract new visitors to your website, build trust and credibility, and turn leads into customers.


Conclusion


SEO is not a one-time effort but an ongoing process that takes time and dedication to

master. The tips in this article have only scratched the surface of SEO and Google

search engine optimization, so if you are serious about getting found on Google, it's

essential to research best practices.


With the right strategy and tactics in place, you can be sure that your website will start

climbing toward the top of Google's search results pages in no time!

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