Your logo symbolizes your company and leads your branding throughout all of your marketing. Take your branding styles and combine them to create the perfect logo, and then utilize the logo to create brand recognition.
When you think of your favorite brands, what is something that stands out in your mind? When your favorite brand comes out with a new product, what makes you know that it is a product from that brand? In most cases, it will be the logo. A company's logo is the face of the brand. By combining fonts, colors, and styles, you can create a recognizable logo to make your company and your products stand out.
What Is A Logo?
Your logo is the foundation of your brand identity. All of your branding brainstormings can be implemented into the perfect design. If you need help with this, check out our blog on Brainstorming Your Brand Identity Logos are symbols made up of text and images that help us identify brands we like. This is a huge thing for retaining customers. Make it easy for your customers to recognize your brand and come back over and over again.
What Does Your Logo Do?
Your Logo needs to catch your audience's attention, whether this is in a store filled with other products, stopping the scroll on social media or recognizing the brand on any other marketing materials. This is really important because for the most part your logo gives off the first impression and just like any first impression, you want to be memorable. A memorable logo will separate you from the competition and will start to foster brand recognition, which should be the ultimate goal of your entire company's brand.
How Many Logos Should You Have?
This is a complicated question to answer. You need one logo that is formatted in a few different ways. You want to keep the same style using the same fonts to help in developing brand recognition. Think about what the logo will be placed on and used for. These are the formats we recommend.
Black and White
Light colors for dark backgrounds
Dark colors for light backgrounds
With company name
Without company name
Vertical
Horizontal
What Type Of File Should Your Logo Be?
If you hire someone to design your logo for you, it is very important to get the right file formats. Don't fall into the trap of spending money on a logo that is only a jpg. Yes, a jpg is important but can be very difficult to do anything with. Even if it is an extra charge, you should try to get the working file. This will allow you to make little tweaks during company rebranding but also allows you to format it in many different ways. Make sure you also have a transparent background png. This will allow you to easily resize without worrying about pixelation and also it allows you to place it on any background that you choose.
What should You Put Your Logo On?
EVERYTHING! If it is part of your company, it should have your logo on it. All of your products should obviously have your logo on it but also every social media post, all of your printed marketing materials, and your videos. Your website should have your logo on the main page and set as your profile picture. By doing this, you are making it easy for your audience to know that it is you no matter what platform they are on. This is brand recognition through logo design.