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Tom Sadler and Associates Logo
  • Writer's pictureTom Sadler

Top 4 Reasons Your Business needs a Branded App

Updated: Mar 27, 2023

Graphic of characters designing app.
Designing a Mobile App

There’s no use denying that apps are a major part of our lives these days. We use them to stay connected with friends and family, get information and entertainment, and make purchases or even conduct business. But did you know that a branded app could be a powerful tool for building your own business?

A branded app can help your business build loyalty and increase sales. By having a branded app, businesses can give their customers a more convenient way to stay up to date. For example, you can send alerts about new features, special deals, quick tips, and notifications about new content or helpful advice. If your mobile app is user friendly and has a lot to offer, customers are more likely to keep coming back.

This article is a basic overview of branded mobile app benefits and statistics. We also include ideas for a few potential brand strategies. You should do plenty of research before deciding what’s right for your business. Also, keep an eye on this blog as we’ll be putting out more articles on this topic.

Woman carrying an app logo to a phone.
Making your business Mobile Friendly

Top 4 reasons for having a branded mobile app:

  1. More efficient customer data and brand engagement.

  2. Better engagement with consumers to build loyalty.

  3. Increase brand awareness by staying top of mind.

  4. Grow conversions by making purchasing more convenient for your users.

An app provides more efficient customer data and brand engagement

If you are a growing small business, you may be looking for solutions to better advertise to potential consumers. A well-built mobile app can also be used as a marketing tool to gather customer data, and track how users interact with your app. All of this info is gathered automatically and can be used to build more effective marketing campaigns.

Plus, your app can provide an excellent user experience while offline. This is essential for customers in areas with poor service. Just make sure that the mobile app experience is as user friendly as possible.

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Performance Insights

Better engagement with consumers to build loyalty

On the topic of customer experiences, it’s important for your customers to easily find information about your company and products. It’s just as important for them to have easy access to updates. A branded mobile app can convert new customers, while keeping current ones, with updates on new products, services, and promotions.

If you plan to use this strategy, then your customers may appreciate the additional reminders that the app provides. If your business model features monthly, weekly, or even daily new content (either entertaining or informative), then your best customers would benefit from push notifications so they can stay updated.

Increase brand awareness by staying top of mind

With a branded app, you can constantly and consistently show off your brand and create a stronger connection with your users. Regular, honest, communication with your customers will create trust. Trust will encourage users to consider your offers and follow through on online purchases.

Discounts for repeat customers, push notifications about special events, listening to feedback, replying to reviews, and constantly making improvements to customer service will help build and improve your reputation.

A branded app will help your customers associate your business with your reputation.

Grow conversions by making purchasing more convenient for your users

If you put a lot of thought into your mobile app’s design layout, you can make purchasing a convenient experience. Plan ahead, and take into account the types of specials or product launches you would like to promote. You could either make updates to the app to better showcase products and specials for a limited time, or you can combine social campaigns on different platforms with a direct link to the product page on your app through QR codes.

There are also strategies that integrate local and social advertising with the convenience of a mobile app purchase. Do your research and find ways to make buying through your app an enjoyable experience. Then, you’ll see huge growth in sales.

Woman in red designing app.
Digital Marketing

Last minute tips about utilizing branded apps:

  • They’re a great way to remind customers about your brand or store during the busy holiday seasons.

  • You can use data that you have gathered to create a more personalized marketing campaign targeted toward your best customers.

  • In person vendors can use apps to promote more options they have available to increase their potential sales.

You might be surprised how quickly a well-designed and well implemented app becomes an essential part of your brand's marketing strategy. If your business is consistently putting out new products, content, or promotions, then a branded app may provide a huge boost to customer loyalty and sales. But don’t just take our word for it. Do your research, try it for yourself, and keep track of your results throughout the process. If you stay consistent, your investment can pay off big in the long run.

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