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  • Writer's pictureTom Sadler

New Google Analytics GA4 Update: What To Know and How To Start

Updated: Mar 16, 2023

Google Analytics 4 Logo
Google Analytics 4

Are you a business or marketing professional looking for the latest and most comprehensive analytics platform? With Google GA4 Analytics, you can improve your digital presence to maximize business success. More than just an ordinary analytics tool, this technology from Google provides in-depth insights into how customers interact with your business online. Here, we will explore what GA4 Analytics does, its recent updates, and how to get started implementing it for better understanding of customer behavior across every device and channel. Whether you're a small business owner or global enterprise company - get ready to unlock the potential of leveraged insight with one easy-to-use solution that is designed just for you!

What is GA4?

GA4 (Google Analytics) is a free analytics and business tool that can help provide insight into your customer's level of engagement with your website or apps. It’s designed to track performance analytics, like: website visits, conversions, users, and user behavior. With this information, businesses and marketing agencies can make better informed decisions about their advertising strategies, product development, and customer service. What makes GA4 most effective is its time-saving features. The analytics suite allows marketers to view information more quickly and efficiently without getting bogged down in the details of different analytics platforms. To make presentations easier, it has simplified reports that businesses can use while creating a new strategy. All in all, GA4 is a powerful analytics software that helps you save time while providing effective results that can help your business grow and maintain confidence in 2023.

What are the Updates to the new Google Analytics account?

The GA4 update to Google Analytics will be replacing Universal Analytics (UA), aka, Google Analytics 3 (GA3). GA4’s is built to better measure how people use the internet. UA only tracked website traffic, but GA4 will pull data from websites and apps so businesses can get a better idea of user and engagement. As of this year, users can now opt-in to analytics measurements that are more precise, from page speed measurements to events data. The interface has also been completely reworked for user convenience. In addition to these changes in 2023, Google Analytics will be equipped with an AI assistant that will analyze trends and provide prescriptive insights in real time! For anyone keeping track of their analytics data, keeping up with these changes is key - they may just help you make far better use out of the platform than ever before. If you haven't used an analytics tool before, this is the perfect time to start.

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Start collecting data from Google Analytics

How do I Get Started with GA4?

Getting started with GA4 Google Analytics can be daunting. Google does provide instructions to set up, or, to transfer from UA to GA4. If you were using UA, you can export your data, but you won't be able to import it. Because GA4 starts fresh, it's important to get it set up as soon as possible. Google has a detailed guide for setting up an account for a new site. But in summary, you'll need to:

  • Create a Google Analytics account

  • Create a new Google Analytics 4 property

  • Add a data stream

  • Set up data collection for websites

  • Automatically start collecting data

But never fear - you don't need to know all of the analytics jargon right away. Once your account is set up and connected, take a tour of the analytics platform and get familiar with the layout so you can easily start tracking your website analytics. With just a little bit of guidance, you can make sure that you're leveraging the tools available to get the most out of your new data.

In-Summary: Anyone Can Improve Their Marketing Strategy

As we move into 2023, it’s more important than ever to have a performance-based, marketing strategy that displays all the data that's important for your business to grow. GA4 provides marketers with more data insights they need to make informed decisions about their campaigns. While it may seem daunting at first, GA4 is actually very user-friendly and anyone can learn how to use it effectively. If you’re not using GA4, for your Google Analytics to collect new data, now is the time to start!

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