13 Effective Types of Gated Content to Capture Quality Leads

If you want to build a targeted email list and generate qualified leads, gated content is one of the best tools in your marketing toolbox. By offering something valuable in exchange for a name and email, you start the relationship with trust and purpose.

Here are 13 high-performing types of gated content you can use to turn visitors into leads:

1. E-books

E-books are digital guides packed with expert insight or step-by-step instructions. Ideal for audiences seeking deep knowledge, they’re great for showcasing your authority in a subject area.

🧠 Best for: Educating leads in the awareness or consideration stage.

2. Webinars

Webinars give you face time with potential customers. Whether live or recorded, they allow you to demonstrate value, answer questions, and collect registration info upfront.

🧠 Best for: Building trust and nurturing leads through education.