Social media is an essential piece of your business marketing strategy. Social platforms help you connect with your customers, increase awareness about your brand, and boost your leads and sales.
Grow Your Brand Awareness
Social media marketing will make it easy to spread the word about your products and mission.
Increase Your Traffic
Using Social media and linking it to your website will increase your traffic tremendously.
Promote your Products & Services
This is ultimately why you invest in marketing, right?
50% of Businesses aren't using Social Media Correctly
While it may seem overwhelming, social media has proven itself as a staple for digital marketing. Tom Sadler & Associates will help set you up with the best platforms for your company or manage your preexisting platforms for you. Check out a brief overview of a few of the top social media platforms below.
Facebook can be viewed as today's Yellow Pages. By having a business Facebook page you join the more than 2 billion users on the platform. With such broad appeal, Facebook allows you to turn your customers into a community of dedicated viewers. You can update your audience by posting photos, videos, and graphics, informing them of what is going on within your company. Facebook can also be used for inviting your customers to events and engaging with others through groups. With low-cost advertising you can also grow your business through targeted audiences.
Instagram is one of the youngest social networks but is currently picking up popularity with over 1 billion users. Instagram is known for its visual components while providing stories to your audience. Photos and short videos do exceptionally well on Instagram and by integrating your profile with Facebook, you can easily cross promote across platforms. Taking advantage of hashtags appropriately can bring in new viewers to turn into followers and then into clients. Because of Instagram's heavy visual aspects, this is a great platform to use as a portfolio.
LinkedIn is key for professional marketing. Known for creating a community of employees and business owners, this is the platform to be on if you are marketing B2B (Business to Business). LinkedIn is much more formal, connecting individuals and businesses on a professional level. Decision-makers are all over LinkedIn, and if you get your brand and message in front of them then you can make another sale. Are you the face of your company? It might be smarter to run your LinkedIn campaigns through your own personal LinkedIn page, rather than creating a new business page. This way you can promote and grow off of your existing connections verses starting from zero.
YouTube operates as one of Google's subsidiaries, and is the second-largest search engine in the world after Google. This means that once you upload a video to YouTube, it will start showing up in YouTube AND Google's search results. The platform can also be used for video sharing and storage where you can promote video content to your other social media accounts, email newsletters, and presentations using links and even embed video onto your website. Product reviews, instructional videos, walk throughs, and similar kids of video content do well, especially when you are educating your targeted market.
What We Can Do For You
Bring Your Business Into The World Of Social Media
Build pages on appropriate platforms
Confirm pages updated
Create branded content (photos, graphics, videos, shared posts, etc)
Tag appropriate companies and brands
Schedule weekly posts
Cross-promote brands to increase engagement
Send page invites to viewers and potential customers
Join Groups with potential customers
Create informative posts about a specific industry
Share posts that your company has been tagged in or share articles.
Want To Talk To Our Social Media Specialist?
Our Social Media Manager stays up to date on social media trends and would love to discuss with you all the ways you can promote your business through social media.
Give us a call to learn more about or Social Media packages!